PUBLISHED MAR.10, 2025 | 3 MIN READ

Maximizing Enrollment Yield in the Face of the Enrollment Cliff

Whether you need to reinforce your institution’s value to prevent students from delaying their decisions or keep your school top-of-mind during the final enrollment stages, our targeted approach delivers personalized messaging at critical moments.

With fewer high school graduates each year, institutions continue to compete for a shrinking pool of prospective students, making it more critical than ever to optimize enrollment yield.
To stay ahead, colleges and universities must refine their strategies to convert admitted students into enrolled students and prevent committed applicants from choosing competing institutions. 

At Ring Digital, we empower institutions with  data-driven strategies that keep admitted students engaged and committed  throughout the final decision-making stages of the enrollment funnel. 
In other words,  plan which households to digitally target first, then target them.

The Power of Household-Targeted Digital Advertising

Reaching admitted students and their families at key decision-making moments is essential for increasing enrollment yield. Our Household-Targeted Digital Advertising ensures your message reaches the right audience while eliminating wasted ad spend and injecting truth, transparency, and accuracy into your yield strategy.

Think of it as direct mail done digitally, targeting specific street addresses instead of anonymous online profiles. Because this approach is different from traditional digital marketing, it seamlessly complements your existing efforts without duplicating outreach.

Whether you need to reinforce your institution’s value to prevent students from delaying their decisions or keep your school top-of-mind during the final enrollment stages, our targeted approach delivers personalized messaging at critical moments.

To ensure your targeted ads deliver maximum impact, we follow a structured, three-step approach that helps you identify your engaged students, communicate with them, and measure your enrollment.

 Our Three-Step Approach 

  PLAN: Activate Your Admitted Student Campaign  

 We start by working with  your existing list of admitted students  to ensure your campaign reaches the right audience. 
We focus on  activating your admitted student pool  by delivering targeted messaging designed to reinforce commitment, highlight next steps, and address common concerns that may delay enrollment. 

  TARGET: Keep Your Institution Top-of-Mind  

 We use household-targeted digital advertising to deliver timely, personalized messages directly to admitted students and their families.
This targeted approach eliminates wasted spending on bot traffic and anonymous online profiles,  ensuring that your messages reach students during key decision-making moments,  addressing any lingering concerns and keeping your institution at the forefront of their minds.

By serving ads across multiple devices—smartphones, big screens, tablets, laptops, and desktops—we ensure your messaging remains top-of-mind throughout the decision-making process. 
This repeated exposure reinforces your presence and subtly guides students toward making a final decision. We serve the following types of ads in browsers and apps across students' and parents' devices: 

Received Ring Digital ads and enrolled 
 
Did not receive Ring Digital ads and enrolled 
  
Provided a higher LIFT

Prepare for the Future of Enrollment 

With the enrollment cliff reshaping higher education, institutions must employ proactive, data-driven approaches to enrollment yield. 
Ring Digital’s household-targeted digital advertising solutions give you a competitive edge by helping keep your admitted students engaged, informed, and more likely to commit to enrolling. 

By integrating our solutions into your existing efforts, we help you  plan, target, and measure  your efforts to maximize enrollment yield and minimize melt, guiding students through the enrollment funnel. 

 Given the shrinking pool of prospective students, is your current enrollment strategy positioned to help you stand out and convert more admitted students into enrolled ones?

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

Schedule a Meeting