Frequently Asked Questions
We’re Here to Help
The work we do is unusual. We’re a little bit niche. Not very many agencies do what we do because it’s actually pretty difficult in the doing of it. But that doesn’t mean it has to be confusing. So we created this FAQ page to offer clarity on what you can expect when you work with us. We want to empower you with the information you need for a great experience with Ring Digital. If you have a question we haven’t answered below, please schedule a 30-minute discovery call with one of our team members below.
General Inquiries
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It is unlikely that your ad agency can offer the targeted technology services we specialize in. Generally, advertising agencies specialize in various areas such as social media marketing, email marketing, influencer marketing, web development, and search engine optimization.
At Ring, we specialize in providing highly targeted digital display and video advertising that puts a strong emphasis on transparency, reliability, and data analysis. Although our services differ from what your ad agency typically offers, our technology is designed to complement other tactics that ad agencies provide.
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Your ads can be seen wherever your target audience goes on the Internet where ad space is available, including on mobile and desktop browsers, Internet-connected TVs and streaming devices, and apps. We generally avoid placing ads within Google’s display network or social media platforms because their targeting and ad delivery do not match our values of transparency and accuracy!
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We specialize in working with business-to-consumer (B2C) companies that offer high-end products or services, including universities, home services, home improvement, automobile dealerships, and luxury retailers, as well as agencies who represent such companies as their Agency of Record. If you want to learn more about the types of businesses we frequently work with, you can visit our “Who We Work With” page.
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No, it's not advisable to stop your other marketing strategies when you hire Ring. Instead, we recommend running them concurrently with our targeted marketing campaigns. This approach has a better chance of success. For instance, if a potential customer responds to one of the ads we've served for you, they should be able to locate your business easily on Google. The effectiveness of a multi-channel campaign is greater than the sum of its parts, and Ring’s tactics supercharge your other tactics, in addition to being very effective even on their own.
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While our tech stack isn't patented, it is undoubtedly unique. Although some advertising firms may have similar offerings, none can match the level of precision that we offer in terms of data accuracy and hyper-targeting of your ideal customer.
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We work with our clients through 12-month contracts with an opportunity to cancel after 4 months in the unlikely event that the results are not satisfactory. During the introductory 4-month period, we will produce a matchback report that reveals the effectiveness of the campaign in its first few months.
Pricing
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Our pricing is based on the number of households we target over the course of a month. We do not charge any additional fees for setup, onboarding, or data matching. A smaller budget will reach a smaller audience, while a larger budget will reach a larger audience.
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Your first set of display (or “banner”) creatives will be free of charge. We create high-quality, HTML 5 animated ads to ensure that your ads load quickly and display sharply on all devices and platforms. We are happy to provide additional sets of display creative, video creation, and editing services at very competitive rates.
Data Usage
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When we select audiences for our targeted ads, we start our targeting process with household street addresses. This information is obtained from our clients' first-party data or trusted third-party data providers. We also utilize GPS technology sourced and verified from multiple satellites to geo-target ads to specific real-world locations.
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Yes. We love it when clients provide us with their data. Whether your data is comprised of interested prospects, old customer leads, or lost subscriptions, we can help persuade, reignite, and reactivate your contacts.
If you don’t have data available or you would like to expand upon your existing data, we can partner with you to build an ideal audience made up of real people, not cookie profiles. And yes, it is 100% privacy-compliant!
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Yes, your data is always secure. We are SOC2 compliant and can provide non-disclosure agreements.
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After launching a campaign, we send weekly reports detailing the performance of the campaign, along with comments. Following the first report, we will schedule a meeting with you to make sure you understand what is being measured. Upon the completion of a campaign or periodically upon request, we compare the target audience with your provided conversion data to reveal your transparent return-on-ad spend (ROAS).
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Yes. If you do not have an existing audience list, Ring Digital can help identify prospective households using third-party audience data. Audience selection depends on whom you want to reach and which criteria are available for your campaign.
Audience Targeting and Ad Placement
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Our clients have had great success pairing our digital technology with direct mail. Research shows that this combination can increase direct mail response rates by up to 118% and conversion rates by 28%, compared to direct mail alone. This is because customers can engage with the advertisement through direct mail and then easily access it on their phones. This creates a seamless experience that can be highly effective in driving results
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No, we don't use IP targeting. This is because every household Wi-Fi network has an IP address that frequently changes, making it difficult to achieve a high match rate from a first-party target list. Instead, we use device IDs to target each unique device and use GPS location to confirm that it belongs to our target audience's homes.
Our method of targeting achieves a much higher match rate than traditional IP targeting, allowing for better coverage of your target audience and greater effectiveness of your ad spend.
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Household-targeted digital advertising uses a defined list of residential addresses to build an advertising audience. Ring Digital uses household audience matching and cross-device technology to reach associated devices through display, online video, and connected TV advertising.
Learn more about our household-targeted advertising services.
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Depending on the campaign, Ring Digital can place ads across websites, mobile apps, online video, connected TV inventory, including streaming cable TV and premium streaming services. We can also place digital outdoor overhead (electronic billboards and street signs) if the occasion calls for it. The media plan determines which formats and placements support your audience and objectives.
Reporting and Measurement
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The most important reporting is our matchback report, which compares our target audience with our clients’ CRM or sales data, allowing us to see who from our target audience made a purchase and appeared in our clients’ sales or appointments database. With this data, we can show exactly how effective our advertising has been.
For campaign performance reports, Ring Digital uses Tableau to present campaign performance metrics in transparent fashion. Reporting can bring together data from multiple advertising platforms and organize it around your campaign’s key performance indicators. Custom reporting options are also available.
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No, we don't use IP targeting. This is because every household Wi-Fi network has an IP address that frequently changes, making it difficult to achieve a high match rate from a first-party target list. Instead, we use device IDs to target each unique device and use GPS location to confirm that it belongs to our target audience's homes.
Our method of targeting achieves a much higher match rate than traditional IP targeting, allowing for better coverage of your target audience and greater effectiveness of your ad spend.
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Household-targeted digital advertising uses a defined list of residential addresses to build an advertising audience. Ring Digital uses household audience matching and cross-device technology to reach associated devices through display, online video, and connected TV advertising.
Learn more about our household-targeted advertising services.
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Depending on the campaign, Ring Digital can place ads across websites, mobile apps, online video, connected TV inventory, including streaming cable TV and premium streaming services. We can also place digital outdoor overhead (electronic billboards and street signs) if the occasion calls for it. The media plan determines which formats and placements support your audience and objectives.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.