Who We Are

Get to know us better and learn about our roles and expertise.

We are a team that is passionate about bringing excellence to everything we do. We’re hikers, photographers, volunteers, painters, athletes, musicians, and woodworkers. We appreciate the beauty of a thing well done, and above all, we love serving people around us.

TRUTH

The digital advertising industry has been plagued by people who lack both technical knowledge and integrity. Targeted advertising was born when cookies showed more promise than just keeping items in your online shopping cart, but the anonymous nature of the cookie also allowed ad fraud to flourish. It is against this backdrop where we put our foot down on behalf of our clients and refuse to use shady cookie-based targeting, and insist on being experts on every tool we use. This allows us to tell our clients what other agencies may not even know about how the industry and its technology works, and to insist on truthfulness from our partners and from our team.

This is who we are.

TRANSPARENCY

Our industry and the technology supporting it are extremely complex. As a result, the advertiser has been given almost no visibility into how ads are bought and sold (partially because not every person at every agency understands the process!). We strive to know the industry and its technologies and inner workings better than anyone else so we can provide better services, give better intelligence to our clients, and be more nimble. Our core value of Transparency also demands that we show our clients the value their ads are bringing to their organization. For any client using a list-targeted tactic, and who is willing to share sales/conversion data with us, we provide an offline attribution of conversion dollars to ad spend in our “matchback” reports, showing Return on Ad Spend (ROAS) from real customers.

ACCURACY

If you’ve ever wondered what you, as a consumer, look like to advertisers, you might have come across a way to look up your cookie footprint. Oracle’s Data Opt-Out tool, for example, allows you to see exactly what “segments” you fit into as a result of your online behavior. As you’ll learn, these segments are correct less than half the time, as you’re lumped in with groups that you shouldn’t be in, and not included in groups you really should be in. If you pair the inaccuracy of cookie segments with the fact that cookie targeting cannot tell the difference between human internet traffic and bot internet traffic, your ad spend becomes incredibly wasteful when based on cookies. That’s why we never use cookie segments, and we insist on targeting our ads (whenever possible) on real-world data (not web behavior), such as categorical purchase behavior, home address, credit score range, and so on. Digital advertising works, but only if you’re not wasting the lion’s share of your budget on inaccurate targeting. That’s why we’re the ad targeting people.

Headshot of PJ Wenzel

President & CEO

PJ Wenzel

  • “Success is not final, failure is not fatal: it is the courage to continue that counts.” - Winston Churchill

Headshot of Fritz Wenzel

Co-Founding Partner

Fritz Wenzel

  • "The wise will inherit honor, but fools get disgrace." - Proverbs 3:35

Headshot of Marty Gray

CRO, Partner

Marty Gray

  • "We cannot solve our problems with the same thinking we used when we created them." – Albert Einstein

Headshot of Alex Wenzel

COO, Partner

Alex Wenzel

  • “Nothing in the world is worth having or worth doing unless it means effort, pain, difficulty… I have never in my life envied a human being who led an easy life. I have envied a great many people who led difficult lives and led them well.”
    ― Theodore Roosevelt

Headshot of Parris Payden

Director of Accounts

Parris Payden

  • "Of two evils, choose neither."
    - Charles Spurgeon

Headshot of Kate Wenzel

Accounting

Kate Wenzel

  • “I wish I were rich, and I could spend the whole summer at a hotel, eating ice cream and chicken salad.” - Diana Barry in Anne of Green Gables

Headshot of Andrew Cottle

Director of Digital Operations

Andrew Cottle

  • "Success isn't owned, it's leased, and rent is due every day." - J.J. Watt

Headshot of Rick Carmickle

Data Operations Manager

Rick Carmickle

  • “Fairy tales do not tell children that dragons exist. Children already know that dragons exist. Fairy tales tell children that dragons can be killed.”
    G.K. Chesterton

Digital Operations Manager

Erika Gomez

  • “The attitude you bring to life determines what life brings to you." - Ralph Marston

Headshot of Sam Goodman

Senior Account Specialist

Sam Goodman

  • "All you have to do is pay attention: lessons arrive when you are ready."
    – Paulo Coelho

Headshot of Morgan Dobbins

Senior Account Specialist

Morgan Dobbins

  • “The person, be it gentleman or lady, who has not pleasure in a good novel, must be intolerably stupid.”
    - Jane Austen

Headshot of "Mac" McClintock

Digital Operations Specialist

“Mac” McClintock

  • "If opportunity doesn't knock, build a door." - Milton Berie

Headshot of Brian Jones

Digital Marketing Consultant

Brian Jones

  • “Our greatest fear should not be of failure but of succeeding at things in life that don’t really matter.” - Francis Chan

Headshot of Zach Vinciczky

Digital Marketing Consultant

Zach Vinciczky

  • "If I had asked people what they wanted, they would have said faster horses." - Henry Ford

Headshot of Troy Singer

Digital Marketing Consultant

Troy Singer

  • “If one advances confidently in the direction of his dreams and endeavors to live the life in which he has imagined, he will meet with a success unexpected in common hours.” -Henry David Thoreau

Headshot of Matt Custer

Digital Marketing Consultant

Matt Custer

  • "Do more than is required of you."
    - George S. Patton

Advanced Account Specialist

Christie Thompson

  • “We have to be braver than we think we can be, because God is constantly calling us to be more than we are.” - Madeleine L'Engle

Headshot of Bridgette Wyss

Marketing Communications Coordinator

Bridgette Wyss

  • "Life is not measured by time. It is measured by moments." - Armin Houman

Headshot of Alyssia Carpenter

Executive Assistant

Alyssia Carpenter

  • "When we reject the single story, when we realize that there is never a single story about any place, we regain a kind of paradise." - Chimamanda Ngozi Adichie

Headshot of Peter Schugert

Digital Operations Specialist

Peter Schugert

  • "Attitude is a little thing that makes a big difference" - Winston Churchill.

Headshot of Lansing Pinero

Digital Design Specialist

Lansing Pinero

  • "Be strong, know who you are, no be shame, stand up, e ala e." - Israel Kamakawiwo'ole. 

Headshot of Alisha Lavigne

Data Operations Specialist

Alisha Lavigne

  • “If everything seems under control, you’re not going fast enough.” - Mario Andretti

Hannah Yost

Accounting Specialist

Hannah Yost

  • "Love bears all things, believes all things, hopes all things, endures all things." - 1 Corinthians 13:7

Headshot of Ashley Florek

Certified Account Specialist

Ashley Florek

  • “It's a comfortable place, mediocrity. Never pushing oneself to the limit to see what you can take. Never staring down your fears, never reaching into yourself to find that last bit of courage. You don't even know what it is that you're made of-and what's more, you seem distinctly uninterested in finding out." - Deanna Rayburn, Killers of a Certain Age

Digital Marketing Consultant

Ted Harvey

  • “May I never boast in anything Except the cross of Jesus Christ May I not forget the blood He shed It is by His death I am alive.” - The Belonging Co

Digital Operations Specialist

Spencer Stonehouse

  • "If you board the wrong train, it is no use running along the corridor in the other direction." - Dietrich Bonhoeffer