Domain Conquesting

How to Target High-Intent Website Visitors on Your Own Site and Competitors’ Sites 

Unlike traditional targeting methods, Domain Conquesting provides you with the unique capability to turn previously unknown, high-intent website visitors into known, targetable households. This allows you to place your ads directly in front of verified prospects who are actively engaging with content relevant to your product or service. Whether you want to target individuals browsing your competitors' websites, those actively searching for solutions like yours, or prospects visiting your own site, Domain Conquesting ensures your ads are placed in front of verified prospects visiting the web pages you choose to monitor. 

Domain Conquesting allows you to identify high-intent visitors of your specified sites and serve those people your content at just the right time in their journey.  

How Does Domain Conquesting Work? 

1. Choose Your Target Web Pages: Select the websites or specific pages you want to monitor (yours, your competitors, or important industry sites), such as a contact page, product page, or any specific page of interest. 

2. Collect Audience Data: Using a consent-based and cookie-free collection method, we identify real households who have visited your specified web pages, ensuring you reach high-intent shoppers actively engaging with content relevant to your product or service.  

3. Deliver Your Ads: We serve your animated display, pre-roll, and connected TV ads directly to these verified targets across their personal devices—smartphones, connected TVs, tablets, laptops, and desktops—always keeping your brand and message in front of the right audience. 

Audience Activation Strategies for Targeting Website Visitors  

With Domain Conquesting, you can continuously target high-intent visitors through two activation strategies: 

1. Ongoing Audience Activation: Keep your targeting pool fresh by adding new visitors in real time, ensuring a steady flow of individuals who have recently interacted with your selected web pages within the past 24 hours. 

2. One-Time Audience Activation: Focus on a fixed group of high-intent individuals who have visited your chosen websites within the past 30 days. 

How Do I Track and Measure the Effectiveness of My Campaign? 

To evaluate the success of your campaign, we employ our gold standard matchback process, which compares our target list of purchased households to your conversion data. This process shows your Return-On-Ad-Spend (ROAS) for the campaign and, when compared to a control group, the overall impact of the campaign with your Lift calculations.