HIGHER EDUCATION
MOVING ADMITS TOWARDS ENROLLMENT
Targeted Campaign Reverses Declining Enrollment for a Public Northeast College
Overview
72
Conversions
1/10
Households Converted After Seeing Ring Ads
29.14%
Lift Over Control Group
Summary & Challenge
A small public liberal arts college in the Northeast faced a familiar and pressing challenge of steady enrollment decline over multiple years. With increasing pressure to stabilize and grow its student body, the college needed an effective and measurable solution to convert its admitted students into enrolled ones.
Solution
Over the course of four months, Ring launched a targeted campaign focused on 580 of the college’s admitted students. Through customized, data-driven ads tailored to resonate with each individual, we successfully moved prospective students toward completing their enrollment or placing a deposit.
Results
The impact was clear: 72 students (12%) from the targeted list enrolled after seeing our ads, compared to just 5 in the control group—a 29.14% lift. Students in targeted households were 30% more likely to enroll, with nearly 1 in 10 households converting, demonstrating a clear and measurable impact from the campaign.

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