HIGHER EDUCATION

MOVING ADMITS TOWARDS ENROLLMENT

Targeted Campaign Reverses Declining Enrollment for a Public Northeast College

Overview

72

Conversions

1/10

Households Converted After Seeing Ring Ads

29.14%

Lift Over Control Group

Summary & Challenge

A small public liberal arts college in the Northeast faced a familiar and pressing challenge of steady enrollment decline over multiple years. With increasing pressure to stabilize and grow its student body, the college needed an effective and measurable solution to convert its admitted students into enrolled ones.

Solution

Over the course of four months, Ring launched a targeted campaign focused on 580 of the college’s admitted students. Through customized, data-driven ads tailored to resonate with each individual, we successfully moved prospective students toward completing their enrollment or placing a deposit.

Results

The impact was clear: 72 students (12%) from the targeted list enrolled after seeing our ads, compared to just 5 in the control group—a 29.14% lift. Students in targeted households were 30% more likely to enroll, with nearly 1 in 10 households converting, demonstrating a clear and measurable impact from the campaign.

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.