Active Audience™

Verified in-market shoppers. Household-level precision. 

Deliver display and video ads directly to the devices of people actively shopping for your services and products, keeping your brand top of mind until they receive a personal follow-up.

SERVICES | ACTIVE AUDIENCE™

Verified In-Market Audiences. Household-Level Precision.
We identify and reach households actively researching and comparing businesses like yours, using verified in-market behavior, local validation, and cross-device delivery.

Active Audience™ allows you to identify high-intent visitors of thousands of topics and products, and serve those people your content at just the right time in their journey. 

How Does Active Audience™ Work?

  1. Identify the Categories of Interest to You: Select the topics, products, or services you want to monitor.

  2. Collect Audience Data: Using a consent-based and cookie-free collection method, we identify real households who have shown intent or shopped for your specified products or services, or read about your specified topics, ensuring you reach high-intent shoppers actively engaging with content relevant to your product or service.

  3. Deliver Your Ads: We serve your animated display, video, and connected TV ads directly to these verified targets across their personal devices—smartphones, connected TVs, tablets, laptops, and desktops—always keeping your brand and message in front of the right audience.

How Do I Track and Measure the Effectiveness of My Campaign?
To evaluate the success of your campaign, we employ our gold standard matchback™ reporting, which compares our target list of purchased households to your conversion data. This process shows your Return-On-Ad-Spend (ROAS) for the campaign and, when compared to a control group, the overall impact of the campaign with your Lift calculations.
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Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

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