Deposit Lock™

Combat melt with targeted outreach from acceptance to attendance.

Keep admitted students engaged until they arrive on campus with targeted, timely outreach that locks in deposits and strengthens commitment.

SERVICES | DEPOSIT LOCK™

  
    What is Deposit Lock™, and how does it help reduce melt? 

Deposit Lock™ is a targeted enrollment marketing solution designed to help enrollment teams reduce melt by keeping accepted students engaged, motivated, and committed from acceptance to deposit. 
Through personalized, multi-device digital outreach, Deposit Lock™ reinforces their decision to choose your institution, turning acceptances into deposits and deposits into enrolled students. 

We focus your outreach on accepted students during this critical, high-risk stage in the enrollment cycle, ensuring they receive timely, relevant messages that keep their momentum moving toward enrollment. 
Whether your list contains student addresses, emails, or both, Deposit Lock™ delivers a data-driven strategy proven to secure deposits and strengthen your incoming class. 

By combining your accepted student data with our advanced targeting capabilities, Deposit Lock™ reaches both students and their parents in browsers and apps across smartphones, connected TVs, tablets, laptops, and desktops. 
Consistent engagement through Deposit Lock™ has been proven to sustain excitement and commitment during the pre-enrollment phase for institutions of all sizes nationwide. 

Where do Deposit Lock™ ads appear, and what types of ads are served? 

Deposit Lock™ delivers ads directly to accepted students’ households and devices, ensuring your message reaches the full decision-making unit where they already live, scroll, and decide. 
Unlike IP-based or cookie-based targeting, which aren’t as reliable, our verified household-level data enables precise, privacy-compliant outreach.

We use a mix of high-impact formats, including: 

 Animated Digital Display (ask us about including dynamic b-roll and rich visuals) 

 Non-Skippable Pre-Roll Video (online video in apps and browsers) 

 CTV/OTT (big-screen television ads) 

This multi-screen, multi-format approach keeps your institution top-of-mind and reinforces commitment from acceptance to deposit. 

How does Deposit Lock™ measure success in reducing melt? 

We understand enrollment leaders need measurable proof that their investment is impacting deposit and enrollment outcomes. That’s why Deposit Lock™ uses our proprietary matchback™ reporting to directly connect targeted households with deposit and enrollment outcomes. Reports include:  

 True Return-on-Ad-Spend (ROAS) 

 Verified deposit and enrollment rates among targeted accepted students 

 Data-driven recommendations to optimize future campaigns  

With Deposit Lock™, you’ll see exactly how targeted outreach drives accepted students to become committed enrollees, helping you protect your incoming class and hit your enrollment goals. 
Our matchback™ reports consistently show higher deposit and enrollment rates for accepted students who see Ring’s ads compared to those who do not.

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Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

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