Tribe Finder™

Turn your ideal student profile into a real, targeted audience you can reach and convert.

Know your best-fit student? We’ll help you find more like them, place your ads in front of them across their devices, and drive measurable application lift.

SERVICES | TRIBE FINDER™

  
    How can I utilize Ring’s data-driven strategies to cultivate a stronger and more engaged applicant pool?

In today’s enrollment landscape, where application numbers are declining and competition for top students is fierce, accuracy matters more than ever. 
That’s why we developed Tribe  Finder™, a targeted enrollment marketing solution designed to help institutions identify, reach, and convert their best-fit students with unmatched impact.

What is Tribe Finder™, and how does it help with student recruitment? 

With Tribe Finder™, enrollment teams can build highly qualified lists or leverage existing lists to deliver digital campaigns that effectively reach the right students in the right households across all their devices. 
We focus your efforts on the students that matter most, eliminating wasted ad spend and increasing yield. Whether you already have a prospect list or need to build one from the ground up, Tribe Finder™ provides two options: 

  Bring your own data:  Provide a list of student addresses or emails, including inquiries from your funnel, prospective students you've identified, or purchased lists, and we'll target those households directly. 

  Build a list with us:  Leverage our national database, which includes over 1,500 demographic and academic data points, to create a custom prospect list tailored to your enrollment goals.

If you decide to build a list with us, the process is straightforward: tell us the type of students you're seeking, and we'll assist you in identifying and targeting them. 
This method allows you to create highly qualified audiences based on: 

 Direct admissions eligibility criteria 

 High schools or districts with a history of producing strong applicants 

 Education level and academic background 

 Indicated academic interests 

 And more 

By aligning targeting with your institution's academic profile, culture, and yield strategy, Tribe Finder™ gives you a sharper, more sustainable recruitment pipeline.

Where will my ads appear?

Once your audience is defined, Tribe Finder™ delivers your animated display and video ads across all devices in those households, reaching both students and parents where key enrollment decisions are made. 

Unlike traditional IP-based or cookie-based targeting, Tribe Finder™ matches your list of addresses and emails to physical devices within students' homes. 
This household-level targeting is precise, privacy-compliant, and resistant to future browser and device policy changes. 

Tribe Finder™ serves the following types of ads in browsers and apps across smartphones, connected TVs, tablets, laptops, and desktops:

 Animated Digital Display (ask us about including dynamic b-roll and rich visuals) 

 Non-Skippable Pre-Roll Video 

 CTV/OTT (Big Screen TVs) 

This multi-screen, multi-device approach delivers frequent, consistent messaging to the full decision-making unit, keeping your institution top-of-mind from initial awareness through application submission. 

How do I know Tribe Finder™ is providing me with measurable results?

We know you’re accountable for more than impressions and key performance indicators. 
You need clear proof that your investment is driving applications. 

The proprietary matchback™ reporting in Tribe Finder™ connects the households you targeted with the applications you received, providing you with: 

 True Return on Ad Spend (ROAS) 

 Verified application lift through control group analysis 

 Data-driven insights to optimize and refine future campaigns 

We consistently observe excellent conversion rates from prospecting to application, all verified through our matchback™ reports, which measure lift by comparing households exposed to Ring Digital ads with those that were not. 

With Tribe Finder™, you’ll gain precise visibility into how your outreach translates into applications, and actionable guidance on where to focus next for even stronger results.

Let's Chat

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

Schedule a Meeting