Lead Renew™

Don’t let old leads go to waste.

Renew demo-no-sale and other unconverted leads, and even generate repeat business with targeted outreach that maximizes every opportunity

SERVICES | LEAD RENEW™

What is Lead Renew™, and how does it help re-engage past leads?
Most home improvement and home service companies know the frustration of spending money on generating leads that didn’t convert, whether they’re demo-no-sales, cancelled, or no-show appointments, or rehash leads. Unfortunately, all too often, the time and money invested in those leads is never recovered.

Lead Renew™ was built to address that challenge. Our proactive marketing solution re-engages prospects through precise, household-level targeting and timely digital outreach, turning old leads into new revenue.

Where do Lead Renew™ ads appear, and what types of ads are served?
Your prospects aren’t just on one device; they’re everywhere. That’s why Lead Renew™ delivers your ads in browsers and apps across smartphones, connected TVs, tablets, laptops, and desktops.

We leverage a proven mix of high-impact ad formats to keep your brand and message in front of them until they’re ready to say yes:

Animated Digital Display (ask us about including dynamic b-roll and rich visuals)

Non-Skippable Pre-Roll Video

CTV/OTT (Big Screen TVs)

Unlike traditional IP-based or cookie-based targeting, which can be unreliable and limited by privacy rules, Lead Renew™ matches your list of addresses and emails to physical devices inside your target audience’s homes. Since your campaigns target households directly, they are always accurate, privacy-compliant, and resistant to future changes in browser and device policies.

The result? Unconverted leads are warmed back up and converted into booked jobs.

How does Lead Renew™ measure success in re-engaging past leads?
That’s why we leverage our proprietary matchback™ reporting to connect targeted households directly to your conversions, giving you:

A clear view of Cost of Marketing (COM) and Return on Ad Spend (ROAS)

Verified lift through control group analysis

Actionable insights to optimize future campaigns

There’s no guesswork or wasted ad serve, just truth, transparency, and accuracy.

With Lead Renew™, you’ll see precisely how past leads are reactivated and converted into meaningful opportunities, helping your business make the most of every generated lead.

Level up Lead Renew™ with Lead Lift™ and Prospector™
We’ve found that Lead Renew™ works best when paired with Lead Lift™ and Prospector™ , providing your team with a comprehensive lead pipeline strategy.

Lead Lift™ keeps your fresh lead lists, whether emails or phone numbers, engaged with animated digital ads and non-skippable pre-roll video until someone from your team can personally reach out.

Prospector™ enables you to create a targetable audience based on your ideal prospect criteria, including credit score, household income, and other demographic or geographical data.

Together, these three services help you generate new leads based on favorable criteria, keep fresh leads engaged, and turn old lists into new revenue.

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Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

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