Prospector™

Turn your ideal customer profile into a known household you can reach.

Transform your ideal prospect attributes into a verified audience you can target at the household level, ensuring you connect with those most likely to convert.

SERVICES | PROSPECTOR™

  
    What is Prospector™, and how does it help you reach your ideal audience? 

In today’s ever-changing and fluid consumer marketplace, Prospector™ is a hyper-targeted marketing solution built to help businesses identify and then efficiently connect you with your ideal audience. 

Prospector™ utilizes over 1,500 commercial, financial, demographic (and even political) first-party data points mapped to every residential and commercial address in the United States. 
It then translates your ideal prospect criteria into a precise, addressable audience ready for engagement. 

The result? No guesswork or reliance on modeled behavior or cookie-based targeting, just precision targeting backed by truth, transparency, and accuracy.  

Where do Prospector™ ads appear, and what types of ads are served? 

Whether you want to reach homeowners with property sizes between 2,800 and 3,750 square feet, high school seniors within 50 miles of your campus, dog owners in Centennial, Colorado, or any other combination of traits, Prospector™ builds a verified audience from those exact criteria and delivers your ads directly to those specified households in browsers and apps across smartphones, connected TVs, tablets, laptops, and desktops. 

We serve a mix of high-impact ad formats designed to capture attention, build familiarity, and earn trust, including: 

 Animated Digital Display (which can include dynamic b-roll and rich visuals) 

 Non-Skippable Pre-Roll Video 

 CTV/OTT (Big Screen TVs) 

This multi-screen approach keeps your brand and message consistently top-of-mind, so when prospects are ready to act, they choose the business they know and trust. 

How does Prospector™ measure success? 

We know that proving ROI is critical. 
That’s why Prospector™ uses our proprietary matchback™ reporting to match targeted households directly to your conversions, giving you: 

 A clear view of Return on Ad Spend (ROAS) 

 Verified lift through control group analysis 

 Actionable insights to optimize future campaigns 

With Prospector™, you can precisely target your ideal audience, backed by our matchback™ reports that verify lift by comparing households exposed to Ring Digital ads with those that were not.

Let's Chat

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

Schedule a Meeting