Yield Max™

Transform your accepted student list into a high-yield audience that you can engage and convert.

Supercharge your lift and yield campaigns with data-driven outreach proven to convert your accepted students into enrolled ones.

SERVICES | YIELD MAX™

  
    What is Yield Max™, and how does it boost enrollment yield and lift campaigns?

Yield Max™ is a targeted enrollment marketing solution that helps institutions increase the number of admitted students who enroll. You provide your admitted student list, which includes household address, email, or both, segmented by status (e.g., deposited, undecided, withdrawn, etc.). 
We then deliver precise, household-level digital ads to the full decision-making unit, reinforcing your multi-channel marketing strategy. 

Our approach keeps your institution top of mind throughout the enrollment decision journey, improving both the quality and quantity of your incoming class. 
By combining your admitted student data with our advanced targeting capabilities, we deliver personalized ads in browsers and apps across smartphones, connected TVs, tablets, laptops, and desktops, proven to increase lift and improve yield. 

How does Yield Max™ reach admitted students and drive results? 

With your segmented admitted student list, Yield Max™ delivers your ads directly to the full decision-making unit, both students and their parents, across browsers and apps on the devices they actively use. 
This ensures your ads are displayed in relevant spaces, thereby strengthening engagement and influence during the enrollment decision process.

We serve a mix of high-impact ad formats, including: 

 Animated Digital Display (ask us about including dynamic b-roll and rich visuals) 

 Non-Skippable Pre-Roll Video 

 CTV/OTT (Big Screen TVs) 

This multi-channel, multi-screen strategy keeps your institution top-of-mind throughout the admitted student journey, increasing both the frequency and relevance of messaging. 

 How does Yield Max™ measure campaign success? 

 Yield Max™ utilizes our proprietary matchback™ reporting to connect targeted households directly to lift and yield outcomes. 
Together, we determine exactly who responded, so everyone is crystal clear on campaign performance. Our reports provide: 

 True household conversions, verified against enrollment outcomes 

 Verified campaign lift, measured through control group analysis 

 Actionable insights to optimize future campaigns 

This transparency ensures a true and accurate ROI, making Yield Max™ a measurable, data-driven way to influence yield at every stage of the admitted student journey.

Let's Chat

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

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