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PUBLISHED JUL. 12, 2024 | 2 MIN READ

Marketing Beyond Walled Gardens: Maximize ROI with Transparent Ad Strategies

Most ad dollars are spent inside walled gardens like Google and Meta—but that’s not where consumers spend most of their time. Discover how marketing beyond these closed ecosystems can boost transparency, maximize ROI, and help you reach your most valuable audiences.

Did you know that 66% of all digital ad spend is concentrated within walled gardens like Google, Meta, and Amazon, even though 66% of consumer time is actually spent outside these closed ecosystems?
What are walled gardens?
These are platforms where giants like Google and Meta tightly control content, data, and user engagement. While they offer scale and targeting capabilities, they often lack transparency and data portability.

So, why do so many companies continue to spend their ad dollars within those walled gardens when the grass is so much greener on the outside?
Ring Digital's approach to transparency
Here at Ring Digital, we prioritize transparency to overcome the limitations of walled gardens. The digital marketing industry is complex, often leaving advertisers with little visibility into how ads are bought and sold. We believe in showing our clients exactly how their ad dollars are being spent. That's why we provide “matchback” reports, which demonstrate the Return on Ad Spend (ROAS) from real customers, highlighting the true value their ads bring.

Our advanced targeting methods, independent of walled gardens, ensure that each of your advertising dollars targets your most profitable audience at the right time and place using their preferred platforms. This approach not only enhances transparency but also delivers impressive results for our clients.
Why the grass is greener with Ring Digital
In a recent collaboration, Ring achieved a verified 579% return on ad spend in the first 8 months of a 12-month program. Customers targeted by Ring spent 39.5% more on average compared to those not targeted, resulting in a 139.5% revenue increase. You can read the full case study here.

Gone are the days of advertising solely within walled gardens. The grass is truly greener outside, and Ring Digital is here to help you explore these fertile grounds. Contact us today to maximize your advertising ROI with Ring Digital.

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

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