PUBLISHED JAN. 22, 2025 | 5 MIN READ

TCPA and Lead Costs: How Lead Lift Keeps You Ahead

  
    With new TCPA regulations limiting how and when you can contact leads, staying competitive means finding smarter ways to target them. Learn how Lead Lift keeps your brand top-of-mind, drives conversions, and ensures compliance in a tightening lead landscape.

  
    With changes to the Telephone Consumer Protection Act (TCPA) set to take effect next week on January 27, industries that rely heavily on lead generation, such as home services and financial services, face urgent challenges.
These changes will tighten lead availability and drive up costs, forcing marketers to find new ways to identify and nurture potential customers.

Are You Properly Equipped to Stay Competitive Despite a Shrinking Lead Pool?

This article explores how the upcoming TCPA regulations will impact your business and offers strategies for staying ahead of the competition.

Understanding the Challenges

The new TCPA rules introduce key obstacles that businesses must overcome:

To ensure your targeted ads deliver maximum impact, we follow a structured, three-step approach that helps you identify your engaged students, communicate with them, and measure your enrollment.

Stricter Consent Requirements: Leads must now provide explicit, one-to-one consent to be contacted by phone with traditional methods like autodialers/autotexters or pre-recorded or artificial voice. This one-to-one consent requirement reduces the pool of available leads dramatically, emphasizing the need for businesses to prioritize and engage with their most qualified prospects.

Higher Lead Costs: A smaller pool of leads increases competition, driving up costs. In some industries, lead prices exceeding $100 are becoming commonplace, putting additional pressure on marketers to employ their most efficient and measurable tactics.

Lead Lift: A Proactive Solution
What is Lead Lift? Lead Lift delivers targeted digital ads (display and/or video) to those same potential customers who have shown an intent to purchase or have expressed interest in your products and/or services. This strategic approach ensures continuous engagement with these prospects at the household level (3 times daily, 21 times weekly). This means your brand will remain top of mind before your sales team follows up, during the sales process, and all the way through to purchase. By placing animated digital ads and video ads into the household, we keep your brand top-of-mind across all devices—phones, tablets, TVs, laptops, and desktops. At its core, Lead Lift bridges the gap between a prospect’s initial interest and their readiness to make a purchase decision.

  
    Why Is Lead Lift Essential?

Lead Lift is crucial for two primary reasons:

  Timely Engagement: The longer a lead remains uncontacted, the lower the likelihood of winning the business. 
  Engaging with leads immediately helps to keep your brand at the forefront of potential customers’ minds, increasing their interest and moving them further down the sales funnel. 
  By maintaining regular brand exposure, you quickly take control of the messaging they receive, ensuring that potential customers stay engaged and informed, making them more likely to choose your company over competitors when they're ready to make a purchase.

  TCPA Compliance:  Digital advertising is not governed by the TCPA, so you don’t need to worry about harsh penalties when advertising to your costly leads. 
  Lead Lift ensures continuous brand exposure to these leads, increasing the number of times your leads are exposed to your brand and message. 
  This has proven to be extremely effective at increasing close rates and individual ticket sales.

Here's just one of many examples: One of our partners saw a  9.77% increase in their close rate for their largest lead source, directly attributing the effectiveness of Lead Lift.
That same partner saw their Lead Lift bring a  $7,927.43 increase in average project value per job, over a control group who were not served Lead Lift ads.

Another Lead Lift client of ours observed a  $655.88 increase in Gross Sales per Lead Issued (GSLI)  for one lead source where Lead Lift was used.

The proof is in the data. Lead Lift sustains engagement and plays a vital role in driving improved ROI, elevating conversion rates, and enhancing revenue.

  
    How Does Lead Lift Work?

At Ring Digital, our Lead Lift process is straightforward and effective:

  Lead List: We set up a secure daily feed to receive your fresh leads, demo-no-sale, or other daily-updated lead sources.

  Delivery: As soon as we begin receiving leads, we begin delivering display and/or video ads across all devices within those households.

  Measurement: Throughout your campaign, you provide your CRM/sales data, and we compare the data for each lead source to the data for customers that we targeted.

  
    How Do We Measure Success from Lead Lift?

At Ring Digital, lift is the primary metric we use to gauge the success of your Lead Lift campaign. 
Lift quantifies the increase in conversions directly attributable to the campaign by comparing the results of our targeted audience to a control group—an isolated portion of the same audience that we did not serve ads to.

While lift remains our primary focus, we also monitor other key metrics such as Return on Ad Spend (ROAS), conversion revenue, and total cost of marketing. This comprehensive approach ensures that you understand the overall impact of your investment, from immediate conversion increases to long-term profitability of our partnership.

  
    Who Can Benefit from Lead Lift?

Lead Lift is beneficial for any business that regularly purchases consumer product leads. 
Industries such as home services, banking, insurance, and mortgage are well-suited for Lead Lift. 
In these sectors, maintaining continuous engagement with potential customers is key to getting ahead of the competition, increasing conversion rates, and lowering cost of marketing.

  
    Gain the Competitive Edge with Lead Nurturing Strategies

With stricter TCPA regulations on the horizon, industries that rely heavily on purchasing leads, such as home services, financial services, and remodeling, must act quickly to stay competitive. 
With more stringent consent requirements and rising lead costs, implementing strategies that effectively nurture high-quality leads is more critical than ever.

Is your business prepared to convert leads into loyal customers despite increasing costs and a shrinking lead pool? 
Now is the time to harness the power of Lead Lift and refine your strategies to enhance engagement, boost conversions, and maximize ROI.

 With fewer opportunities to contact leads directly, how will you stay top of mind and guide prospects through the decision-making process?

Speak with our team.

Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

Schedule a Meeting