HOME IMPROVEMENT
HVAC GROWTH STRATEGY
Targeting, activating, and converting customers for revenue and retention
Overview
$400K
In New Customer Purchases
<$100K
In Ad Spend
6,667%
Return on Investment
Summary & Challenge
Although already a leader in the HVAC business, this local company wanted to obtain new customers and convert prior customers into their monthly service model. After evaluating their ideal candidate, we set out to build a profile to target potential customers.
Solution
We activated the data, reaching the devices inside the households of potential customers and prior customers, providing value for new revenue and customer loyalty.
Results
After 7 months we evaluated the customer data, and this is what the data told us: Ring converted 27% of our household targets and contributed to 10% of gross sales.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.