Competitor Retargeting™
Verified in-market shoppers. Household-level precision.
Deliver display and video ads directly to the devices of people actively shopping for your services and products, keeping your brand top of mind until they receive a personal follow-up.
SERVICES | COMPETITOR RETARGETING™
vicesVerified In-Market Audiences. Household-Level Precision.
Most “competitor targeting” relies on assumptions—contextual placements, modeled interests, or lookalike audiences that approximate intent but rarely confirm it.
Ring Digital takes a different approach. We identify and reach households actively researching and comparing businesses like yours, using verified in-market behavior, local validation, and cross-device delivery.
Competitor Retargeting™ allows you to identify high-intent visitors of your specified sites, topics, and products, and serve those people your content at just the right time in their journey.
How Does Competitor Retargeting™ Work?
How Do I Track and Measure the Effectiveness of My Campaign?
To evaluate the success of your campaign, we employ our gold standard matchback™ reporting, which compares our target list of purchased households to your conversion data.
This process shows your Return-On-Ad-Spend (ROAS) for the campaign and, when compared to a control group, the overall impact of the campaign with your Lift calculations.
- Choose Your Target Web Pages, Products, or Services: Select the websites, topics, products, or services you want to monitor (yours, your competitors, or important industry sites).
- Collect Audience Data: Using a consent-based and cookie-free collection method, we identify real households who have visited your specified web pages, shopped for your specified products or services, or read about your specified topics, ensuring you reach high-intent shoppers actively engaging with content relevant to your product or service.
- Deliver Your Ads: We serve your animated display, video, and connected TV ads directly to these verified targets across their personal devices—smartphones, connected TVs, tablets, laptops, and desktops—always keeping your brand and message in front of the right audience.
Speak with our team.
Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.