Domain Conquesting™

Turn unknown website visitors into known, targetable households. 

Place your ads in front of high-intent prospective students actively exploring programs like yours—whether they are browsing your competitors’ sites or visiting your own—across smartphones, connected TVs, tablets, laptops, and desktops. 

SERVICES | DOMAIN CONQUESTING™

How to Target High-Intent Website Visitors on Your Own Site and Competitors’ Sites
Unlike traditional targeting methods, Domain Conquesting™ provides your institution with the unique capability to turn previously unknown, high-intent website visitors into known, targetable households. This allows you to place your ads directly in front of prospective students and their parents who are actively researching higher education opportunities—whether undergraduate or graduate. Whether you're looking to capture and communicate with prospects actively visiting your website, a competitor’s website, or important industry websites, Domain Conquesting™ ensures your ads reach high-intent students actively exploring programs like yours, keeping your institution top of mind at key decision-making moments.

How Does Domain Conquesting™ Work?

  1. Choose Your Target Web Pages: Select the websites or specific pages you want to monitor, whether they are program-specific pages, admission and application pages, or pages from a competing institution.  

  2. Collect Audience Data: Using a consent-based and cookie-free collection method, we identify prospects who have visited your specified web pages, ensuring you reach active, relevant, and high-intent students.

  3. Deliver Your Ads: We serve your animated display, pre-roll, and connected TV ads directly to these verified targets across their devices—smartphones, TVs, tablets, laptops, and desktops—keeping your institution top of mind as they move through the enrollment funnel.

Audience Activation Strategies for Targeting Website Visitors
With Domain Conquesting™, you can continuously target high-intent visitors through two activation strategies:

  1. Ongoing Audience Activation: Keep your targeting pool fresh by adding new visitors in real time, ensuring a steady flow of students who have recently interacted with your selected web pages within the past 24 hours.

  2. One-Time Audience Activation: Focus on a fixed group of high-intent prospects who have visited your chosen websites within the past 30 days.

How Do I Track and Measure the Effectiveness of My Campaign?
To evaluate the success of your campaign, we employ our gold standard matchback™ reporting, which compares our target list of purchased households to your enrollment data. This process shows your campaign’s Return-On-Ad-Spend (ROAS) and, when compared to a control group, the overall impact of the campaign with your Lift calculations.
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Our digital video placement and display ad buying technology allows us to target your audience down to the household. Not ZIP code. Not block. Not range of IP addresses. Household.

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