Retargeting+

Retargeting+ is not the same old retargeting. Rather than using cookies (which are no longer accepted in most browsers), Retargeting+ allows you to de-anonymize your website traffic, filter out irrelevant visitors, and serve ads only those within your geographic service area, or an area of your choice. 

Once the Retargeting+ pixel is placed on your site, Ring is able to identify the visitors’ devices and associated information. Having this data, you can now serve ads to your web traffic, on all their devices in the home, like phones, tablets, computers, and connected TVs. This will also allow you to append additional data points to your web traffic, like credit range, home ownership, and other data points, andwe can then tailor your ads even tighter. This is the “plus” is Retargeting +.